How to Brand Your Website and Drive Your Site Traffic Through the Roof

Many people are spending significant amounts of money to launch their websites on the Internet these days. But how many of these people are taking the right approach when it comes to building a memorable, positive brand image that online consumers will be attracted to over the long haul? We will go over the right steps that will take the concept of branding your site directly into the mind of your web visitors to a new level of web site promotion that you did not think possible.

Know your target audience. The first step when it comes to web branding is knowing who exactly will be viewing your web pages on a daily basis. You always have to include this knowledge in your business plan, so why not make it a requisite when building your site promotion campaign as well? A good way to know the audience that is coming to your site is by putting an “Enter Your Feedback Here” button that allows the visitor to e-mail you their thoughts about your site, either good or bad.

You will then be able to disseminate those critical assessments into action by applying changes to your site regarding the visuals and even the content based on the comments left by your site visitors. For instance, if a visitor comments that the articles in your site are too left-wing for their tastes, you have to examine what content or articles that this specific reader might have been offended by.

You can then either start writing more conservative articles to appease that person’s agenda, or you can stick by your guns and write even more out-there left wing articles about legalizing drugs and prostitution. Those article slants will definitely turn the person who wrote those comments off to your site, but may increase your overall web traffic considerably by appealing to all the Bush-haters out there who are looking for more content that appeals to their left-wing political agendas.

Remember that it’s your website to do what you want with, but to really brand it into people’s heads, you need to know exactly what your site content is about at all times so you will attract the right target audience to purchase your product or service. This also includes getting the most site traffic on a daily basis to boost up your Google AdSense revenue as well, so always know the exact controversial slant to take when writing political essays or op-ed pieces for your blog if that is the centerpiece of your website.

Deploy technology that creates a strong, unique brand definition. Your site must be distinctive and individualistic in all ways, including using any new technology that the internet has recently designed to improve the flow of your articles or the visual flair of your site’s graphics. But don’t always fall into the trap of applying to your website just any new technology that all the webmasters are telling you that you must use today or risk becoming obsolete tomorrow.

No, what you should do is always relate your new technology purchase decisions to your overall business drivers. Let’s say your e-commerce site places a strong emphasis on delivering great-personalized customer service to its customer base. You have to make sure before you buy any new self-service applications for your customers, that the user interfaces will be the same type of applications that your customers have come to know and love about your site.

For instance, if you have “real time” customer interfaces on your site that include the ability for your customer to make phone calls to your customer service online support group, make sure you will be able to integrate those pre-existing phone numbers into the newer technology to avoid confusion from your older customer base who don’t want any new numbers to call. These loyal customers are perfectly happy talking to the customer service crew they are already familiar with so don’t confuse them by forcing them to talk to perfect strangers when they are used to talking to “Bill” or “Kathy” about their website issues that your online business is helping to solve.

Make your online brand usable, or your customers will never come back. This last topic is probably the most important one when it comes to web-branding for great site promotion, because if a customer cannot find his way around your unique site, he will go elsewhere to get the information or service he was searching the web for in the first place. Your navigation bar, for example, should be unique to your site but it should also be the perfect place for any visitor to click on so they will be able to check out other site areas they might be interested in as well.

In most cases, when a person visits a web site they don’t want to waste their time with nonsense like reading about what your favorite book of the month is, so don’t allow them to go to places that will turn them off to your site. Along with a distinctive company logo and the unique design of your website, you need to bring a positive web experience to your viewers who want to explore your site on their own personal terms, no matter if it’s just for five minutes or for two hours.

A great way to continue to tune up your ongoing website venture is by using a special technique called “Advance your web viewer’s experience”. This is a monthly procedure whereby you visit your site like you’ve never seen it before, and you write down what you love about it and what you hate about it. To make this work, you really need to be objective about your site and write down everything negative in very descriptive phrases. Then, when you examine it later, be sure to eradicate all the negative aspects of your site and work on enhancing the positive aspects of your web business. That way you can be sure to have more traffic than you can handle in the oncoming months and years.

Internet Marketing Management – Should You Just Get It All Done For You?

Should you do your own Internet marketing management or just get it all done for you… is a question you will definitely come across as you’re endeavoring on your Internet marketing journey for your business

And the answer is… well, it really depends!

As a business owner more than likely you are the expert of delivery, sales and service of your products or services. The truth is, your day is taken up (and more often than not there’s not even enough hours in the day) simply managing and running your business.

Yet you still want a presence on the Internet. You still want to reach the massive market which is searching for the products or services you provide. And you know if you’re not showing up on the search engines like Google you’re leaving a lot of money on the table.

So… what to do!

Well it really comes down to how serious you are about learning or just making your business more profitable utilising the power of the Internet.

You see, if you are serious about learning and managing your own Internet marketing campaigns get ready to invest not just a lot of money, but also a lot of time. There is a lot of ground to cover if you want to compete with the big dogs on the first page of the search engines. That is not to say that this isn’t an option for many business owners.

If you realize the money is in the sales and marketing of your business but you don’t have the money to spend on internet marketing management, then investing time and effort into taking a course or learning from a Internet marketing consultant is probably your best option. Plus, once you have the funds to hire a professional to do this for you, you’ll know exactly if he is delivering up to your standards.

On the other hand if you have the funds, you see the power of utilising the Internet to take your business to another level but don’t have the time to learn it all, let alone manage the processes…. then YES! The best option would be to hire a professional who has studied the subject and is ready to design a system which will put your business on the edge of the competition – Plus utilise the power of the Internet to give you more leads, customers and increased profits.

This is really what it depends on when you are considering outsourcing the marketing of your business on the Internet.

But the first step whether you outsource this or not, should be to learn about the best person for the job and which strategies best suit your business in order to make more money by marketing your business on the internet. This is truly going to be the deciding factor whether you decide to manage your internet marketing yourself or if you are going to hire a professional internet marketer to do your internet marketing management for you.

Discover Legit Home Based Businesses and Never Worry About Phony Opportunities Again

Do you find yourself at your local book store, flipping through all of the small business and home based business magazines?Page after page of ads. They almost scream out at you: Only $7,500! Join this new, hot industry!Some of the ads are half page; some are full page. And most are glossy.Of course, in the back of these magazines you see all the little classified ads calling out for your attention.Amid all of this, how do you tell the legit home based businesses from the ones just trying to separate you from your hard-earned money?Well, for starters, let’s rule out almost any franchise. It really bothers me when certain ads try to position franchise opportunities as something that can be done from home.I have yet to see any franchise opportunities that are true home-run businesses. Let’s define a home based business as one that you can run completely from home. As in 100% never have to leave the house to make money with it. Period.If you use that as the benchmark you’ll see that almost all franchise opportunities will fall off your radar from consideration.Network marketing businesses, long touted as legit home based businesses, aren’t even authentic in this sense. Sure you can have “parties” in your home designed to showcase the products you represent and hope to get people to sign up.But first, who actually wants to bug their friends and family and scare them away with the stigma of MLM?Second, although the meetings may take place in your home, you’ll have to do a lot of networking outside your home to get them there in the first place. So, I don’t consider network marketing true home businesses, either.What do I consider to be among the best of the authentic and legit home based businesses? That rare distinction would go to online marketing. Especially in the form of affiliate marketing, which I think is the absolute best place for anyone who wants to earn money from home start.Affiliate marketing is one of the most powerful business models with vast income potential, and it can all be done from the comfort of your home. 100% of it.That’s why I’ve been doing it full time for over 7 years now. After all, when you have 3 young children like I do, when you look for a home based business, it really must fit that definition in every sense.

Death, Taxes and Home Based Business Deductions?

Benjamin Franklin said, “The only things certain in life are death and taxes.” Let’s face it, he was right, neither one of these facts can be avoided, so we must make the best of both situations. I’m not one that likes to focus on death, but sometimes when it comes to taxes, the line gets a little blurred. Even though April 15th for some Americans ushers in a state of fear and panic, it can be a great day for home based business owners. Come to think of it, home business tax deductions may be just as certain as death and taxes.With the economical down turn in America, more and more people are finding themselves with a reduction in work hours and some are even facing termination. Because of this, we as a society are being forced to find new and unique ways to bring in income. Some will try their luck at entrepreneurship by starting a Home Based Business, but for others such an idea brings on a paralyzing fear of the tax beast. Choosing not to start your own Home Business because of a fear of the taxman is like never leaving your house because of a fear of being struck by lightning. The IRS is an agency to be respected, not feared. I agree that tax laws and filing deadlines can at times be overwhelming, but a successful merge of business and home can be a great marriage. It can also be helpful to you personally when April 15th comes around.Most self-employed individuals who operate a business out of their home find it easy to qualify for home office deductions. Most can qualify for deductions if they use part of their home regularly and exclusively for business purposes. If you have part of your home (IRS classification of a home is a house, condominium, apartment unit, or even a boat) that can be used as your principal place of business or where you meet with clients or customers, then you are well on your way to meeting the IRS requirements for Home Based Business tax deductions.Let’s face it, you are already living in your home and paying expenses on it, so why not turn part of it into a business area. Your real estate property tax, mortgage interest, utilities, home owners insurance, depreciation of your home and repairs are all possible deductions for entrepreneurs who own their own home. Even if you rent, you can still claim some of the same things that a homeowner does, and in most cases, that might even include your rent payment.Now you may have a reason to turn that den or spare bedroom into a home office, instead of clogging it up with Christmas storage. A detached garage or other separate structures may also be used if that building is used in connection with your trade or business. Storage areas of your home can also be included for deductions if you use them for storage of inventory or product samples.Do you want to venture into the Home Based Business world and gain these tax advantages, but you are still scared of that lighting strike? Give yourself peace of mind and contact your local tax professional or the IRS for clarification. Death and taxes may be certain, but now with the right knowledge of the rewards available, you can be certain as well.

The 10 Best Home Based Business Ideas – Online Businesses Are Here to Stay

You may have noticed that Sacramento’s economic condition has not exactly been strong, of late. In fact, while conditions across the country are trying, to say the least, Sacramento, and California as a whole, seems to be leading the pack in economic devastation. With a State budget on the verge of collapse, years of arguing and posturing over the use of public funds, and what appears to be the breakdown of our State’s entire public service sector, local entrepreneurs are turning to online businesses to supplement, and in some cases actually replace their income streams.Over the last several years, but specifically in the last six to nine months, direct sales companies have seen a surge in their membership numbers. Those companies experiencing the highest growth are companies utilizing the internet as a primary means of member recruiting as well as well-developed web purchasing interfaces.We know this economy has been hard on everyone, and we felt that this list would be timely and helpful to our readers. What follows is a list of the 10 best home based business ideas.Leading the pack of home-based direct sales companies are those that offer access to goods and services used by people on a regular basis, and especially those that offer discounts and/or rebates on these every day purchases. People are not interested in buying things they don’t view as necessary any more. Today what they are looking for is access to those items they have to have, and they are looking for ways to buy them cheaper and more efficiently.And clearly in this list, the online options dominate. Fully six of the top 10 best home based business ideas we researched were online opportunities. There is no doubt that online commerce is just in its infancy. According to one report this $305 Billion industry is likely to triple in the next 5 years, and that is allegedly a conservative estimate. More and more businesses are finding online sales to be lucrative, as well as more efficient and cost effective. There are less employees required and businesses can sell to a broader range of clients spread out over a greater geographical territory. The potential is limitless.So, without further ado, our list of the 10 best home based business ideas (in reverse order).10. Home Day Care Center Believe it or not, the home daycare center still ranks in the top ten for home-based businesses. The reason is that in these economic times it is becoming more and more difficult for families to stay afloat on just one income. Everyone is looking to supplement their incomes, and those with two spouses working, and kids at home, must have an alternative to the daily care of their children. Parents of young children looking to supplement income from home may find day care an excellent way to bring in income as well as spend time with their own children. There are some other benefits to this profession as well, such as the opportunity to socialize your own children at a young age. But, beware of the potential pitfalls of this industry: many children find it hard to share their personal space in their own home for lengthy periods of time, this may result in frustration for the care-giver’s own children. Also, licensing is required in most jurisdictions, so be sure to check with your local authorities before you launch a home day care.9. Medical Transcription This is an excellent choice of careers for people with excellent English language skills and typing ability. Many doctors outsource their transcription functions rather than pay employees to handle them. It is more cost effective for the doctors since they do not have to pay Medicare, SDI and other taxes that accompany hiring employees. This business is excellent for start-ups since it requires very low overhead and equipment purchases, and can be done in a minimal amount of space. In fact, most people already have the necessary equipment such as a desk, computer, and tape recorder. Incomes can range from $25,000 per year for part-time work to more than $90,000 per year for full-time efforts.8. Accounting For those would-be stay-at-home working parents, especially those with a strong background in accounting and/or financial skills, an accounting or bookkeeping career may be just the right choice. This career option offers a tremendous amount of flexibility to the working parent, and an excellent income opportunity. You can start the business right from your own home, building on referrals and low cost advertising, but it has the potential to grow with you as your children age and become less dependent, entering school, and freeing up more of your own time. Look heavily to building relationships with other professions, such as attorneys, insurance professionals and real estate agents as they will often refer clients to you. You can begin this business from scratch, or you can buy a tax and accounting franchise (a slightly more expensive option, but perhaps a shorter start-up period). Again, check with local authorities for licensing requirements in your area. Regulations can change from state to state, and there is also a wealth of information available at the American Institute of Certified Public Accountants.7. Catering Many parents love to cook and entertain, and catering can provide Moms (or Dads) an opportunity to work from home, but still get out and socialize and do what you enjoy. Most of the upfront preparation work can be done from your own home while looking after children, and then meals can be delivered, or in some cases even picked up, for delivery to the event. Parents with a modest approach can make an excellent income by simply providing the meals, those looking to satisfy a larger dream can also provide staff for set up, waiting, and tear down, or even do it themselves. Income potentials can be very good with catering services, and the most successful home-based caterers might make close to six figures.6. Online Affiliate ProgramsOne of the internet’s greatest introductions to home based business owners over the last decade has been that of the affiliate marketer. This is the first of our online business opportunities, and is a position that does not require you to work for a company, purchase products, carry inventory, or even to interact with customers. You can easily start a successful and lucrative affiliate marketing business by simply finding products on the internet that you are interested in, joining the company’s affiliate program, and then marketing those products online. Most affiliate programs pay directly to a Pay Pal (or other payment processing service) account on a monthly basis. Of course, this business may require some start up capital if you choose to market through pay for service venues, such as pay per click. There are plenty of free marketing sources online as well, but they may require more effort. Still, this can be an excellent way for work-from-home parents to supplement a one-income family. You can find out all about it by Googling “Affiliate Programs” or on resource sites such as Affiliate Programs and Affiliate Scout. While this is a viable internet opportunity, it does require you to seek out and market individual companies and their products. In my opinion, a far better opportunity to consolidate this effort into a more lucrative, efficient and profitable business exists in item number one below.5. Freelance Writing Everyone has considered writing a book at some point in their lives, or at least liked the sound of that idea. Today’s market for writers is wide open, everything from relevant articles on travel, the arts, local scenes and business to fully fledged e-books on both technical as well as tactical topics. Especially if you are already familiar with a specific subject, this is a great way for you to share that expertise with a very broad market. There are literally millions of people searching the internet every day for information on specific subjects, and they are willing to pay for that information. Try your hand at writing first with shorter venues, and as your skill and experience grow, branch out into more aggressive projects. An excellent resource for freelance writing on the internet can be found at the¬†Freelance Writing Jobs Network or, become an Examiner in your area.4. Business Coach While this opportunity is not necessarily an “online” opportunity, it is a bit of a hybrid, and it really plays to those individuals at the top of their game. This opportunity requires someone with a very strong business background, or at least some formidable business training. In today’s climate with so many people becoming displaced or seeking opportunity outside of the traditional corporate walls, there is a tremendous need for someone off which to bounce ideas, to assist in the business planning activities and to keep over-energetic CEO’s feet on the ground. If you have experience in corporate management, business acumen or other specialized skills then you can share them with those who have ideas but less experience. There is even a coaching certification program and referral service provided to the members of the International Coach Federation.3. Web DesignWeb sites are a must in today’s business climate, even for traditional brick-and-mortar type businesses. With online shopping and information dissemination becoming more and more a requirement companies are jumping onto the web in droves, and they need excellent web site designers to guide them through the process. This is truly a case where it is difficult to see the forest for the trees. There are so many facets to web design and a web presence that it is almost impossible to get started without some heavy duty assistance. For anyone familiar with html programming, CSS, SEO, or even WYSIWYG editors, this opportunity can be a gold mine. Much of your work can be done after hours when the kids are in bed, and this is one thing that makes this opportunity perfect for moonlighters and all-day parents.2. Online Shopping PortalOnline shopping is already a $305 billion industry, and according to most reports, we have barely scratched the surface. There are several companies on the internet now that allow entrepreneurs and home-based business owners to purchase a web portal and profit from sales that occur through that web portal. Several of these companies will not only pay owners for purchases they have made through their websites, but also for the purchases made through the web sites of people they have personally referred. This is the affiliate program on steroids. This business is poised for tremendous growth, and companies also capitalizing on the “green” movement will benefit even more. Recent earth day articles and studies pointed out that online shopping is far more efficient and less harmful to the environment than traditional shopping. Watch this market explode in the next 5 years.1. Online Marketing Education and Financial TrainingOur number one pick of the 10 best home based business ideas – drum roll please – CarbonCopyPro. Whatever business you are in, and whether it is online or brick-and-mortar, these days you have to be able to market yourself online. It is essential in today’s marketplace, and will be indispensable in the future. The best money you can spend is to invest a little in your own training before you begin your online marketing campaign. And if you are going to spend a little on yourself, why not do it in a place where you can also earn while you learn? By far, the best training (and income opportunity) we have found for internet marketing, both free and paid, is through CarbonCopyPRO. At CarbonCopyPRO you will learn from the best of the best, internet marketers earning tens of thousands of dollars online every month, and they have a rather auspicious goal of creating 100 millionaires by 2012 – will you be one of them?So, now you have the 10 best home based business ideas. Of course, there are a number of other considerations you must keep in mind, such as which opportunity best fits your lifestyle, avoiding scams, etc.; and we will delve into some of these issues in future articles. All that is left now is for you to do your own homework and decide which opportunity is best suited to your tastes. Happy hunting.

The Global Domains International Business Opportunity – List Building

Among the highest rated work from home programs, the Global Domains International Business opportunity is the most lucrative. If you are looking to make some serious money in the comfort of your home, joining the MLM opportunity with Global Domains International is the ideal choice.

Domains are products that are most in demand today. Almost everyone is on the look out for a domain either for their company, service or for individuals. Your account is credited with $1 for every domain per month. If you refer five people under you, you get $5. If each of those five people bring in five referrals each, then you get to earn $25 a month for no effort.

All this sounds very exciting and interesting. However, in order to be completely successful, it is necessary to go about marketing the domains in the right manner. Social networking sites are one of the most popular marketing platforms today. There are various social networking sides and link building sites which are used to build product or service prominence among target customers. LinkBuilders use keywords to make their content search engine friendly.

The first step is to create an excellent, professional website with business-centric, powerful and attractive web content. An effective write up on forums global domains international and global international domains is absolutely necessary to give readers an exact idea of what the product is about. Information provided on the sites must be such that they are crisp and detail various aspects of the opportunity in clear terms.

After the website is in order, it is now time to bring traffic to the site by link building. An effective back link on partner sites ensure smooth flowing, niche traffic to the website, bringing in more referrals and helping you effectively build your downline. Ensure an absolutely user-friendly website which means keep processes simple and straight. Also ensure that the back links are rich in information and genuine.

The next step is to start building effective links. A keyword rich link is sure to generate smooth and effortless web traffic. It is important to remember that back links are spidered by spiders and web crawlers. It is therefore important to ensure professional, information rich content which in turn is sure to generate a smooth flowing traffic.

You can create either a two way or a one way back link and submit the content rich articles to various search directories that are highly ranked. Some of the popular directories include Yahoo, Reddit,, Sphinn, Ezine, Digg and Stumble Upon.

Selecting a professional SEO service provider and enhancing clientele prospect with a rich and convincing content, making use of relevant links preferably one way links with reliable partners, etc are some of the methods to popularize and drive essential traffic to your website marketing quality business opportunities like the Global Domains International Business opportunity.

Join one of the most lucrative and effective Global domains international business opportunities, market domains using effective strategies like link building to ensure success.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.