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How to Brand Your Website and Drive Your Site Traffic Through the Roof

Many people are spending significant amounts of money to launch their websites on the Internet these days. But how many of these people are taking the right approach when it comes to building a memorable, positive brand image that online consumers will be attracted to over the long haul? We will go over the right steps that will take the concept of branding your site directly into the mind of your web visitors to a new level of web site promotion that you did not think possible.

Know your target audience. The first step when it comes to web branding is knowing who exactly will be viewing your web pages on a daily basis. You always have to include this knowledge in your business plan, so why not make it a requisite when building your site promotion campaign as well? A good way to know the audience that is coming to your site is by putting an “Enter Your Feedback Here” button that allows the visitor to e-mail you their thoughts about your site, either good or bad.

You will then be able to disseminate those critical assessments into action by applying changes to your site regarding the visuals and even the content based on the comments left by your site visitors. For instance, if a visitor comments that the articles in your site are too left-wing for their tastes, you have to examine what content or articles that this specific reader might have been offended by.

You can then either start writing more conservative articles to appease that person’s agenda, or you can stick by your guns and write even more out-there left wing articles about legalizing drugs and prostitution. Those article slants will definitely turn the person who wrote those comments off to your site, but may increase your overall web traffic considerably by appealing to all the Bush-haters out there who are looking for more content that appeals to their left-wing political agendas.

Remember that it’s your website to do what you want with, but to really brand it into people’s heads, you need to know exactly what your site content is about at all times so you will attract the right target audience to purchase your product or service. This also includes getting the most site traffic on a daily basis to boost up your Google AdSense revenue as well, so always know the exact controversial slant to take when writing political essays or op-ed pieces for your blog if that is the centerpiece of your website.

Deploy technology that creates a strong, unique brand definition. Your site must be distinctive and individualistic in all ways, including using any new technology that the internet has recently designed to improve the flow of your articles or the visual flair of your site’s graphics. But don’t always fall into the trap of applying to your website just any new technology that all the webmasters are telling you that you must use today or risk becoming obsolete tomorrow.

No, what you should do is always relate your new technology purchase decisions to your overall business drivers. Let’s say your e-commerce site places a strong emphasis on delivering great-personalized customer service to its customer base. You have to make sure before you buy any new self-service applications for your customers, that the user interfaces will be the same type of applications that your customers have come to know and love about your site.

For instance, if you have “real time” customer interfaces on your site that include the ability for your customer to make phone calls to your customer service online support group, make sure you will be able to integrate those pre-existing phone numbers into the newer technology to avoid confusion from your older customer base who don’t want any new numbers to call. These loyal customers are perfectly happy talking to the customer service crew they are already familiar with so don’t confuse them by forcing them to talk to perfect strangers when they are used to talking to “Bill” or “Kathy” about their website issues that your online business is helping to solve.

Make your online brand usable, or your customers will never come back. This last topic is probably the most important one when it comes to web-branding for great site promotion, because if a customer cannot find his way around your unique site, he will go elsewhere to get the information or service he was searching the web for in the first place. Your navigation bar, for example, should be unique to your site but it should also be the perfect place for any visitor to click on so they will be able to check out other site areas they might be interested in as well.

In most cases, when a person visits a web site they don’t want to waste their time with nonsense like reading about what your favorite book of the month is, so don’t allow them to go to places that will turn them off to your site. Along with a distinctive company logo and the unique design of your website, you need to bring a positive web experience to your viewers who want to explore your site on their own personal terms, no matter if it’s just for five minutes or for two hours.

A great way to continue to tune up your ongoing website venture is by using a special technique called “Advance your web viewer’s experience”. This is a monthly procedure whereby you visit your site like you’ve never seen it before, and you write down what you love about it and what you hate about it. To make this work, you really need to be objective about your site and write down everything negative in very descriptive phrases. Then, when you examine it later, be sure to eradicate all the negative aspects of your site and work on enhancing the positive aspects of your web business. That way you can be sure to have more traffic than you can handle in the oncoming months and years.

Discover Legit Home Based Businesses and Never Worry About Phony Opportunities Again

Do you find yourself at your local book store, flipping through all of the small business and home based business magazines?Page after page of ads. They almost scream out at you: Only $7,500! Join this new, hot industry!Some of the ads are half page; some are full page. And most are glossy.Of course, in the back of these magazines you see all the little classified ads calling out for your attention.Amid all of this, how do you tell the legit home based businesses from the ones just trying to separate you from your hard-earned money?Well, for starters, let’s rule out almost any franchise. It really bothers me when certain ads try to position franchise opportunities as something that can be done from home.I have yet to see any franchise opportunities that are true home-run businesses. Let’s define a home based business as one that you can run completely from home. As in 100% never have to leave the house to make money with it. Period.If you use that as the benchmark you’ll see that almost all franchise opportunities will fall off your radar from consideration.Network marketing businesses, long touted as legit home based businesses, aren’t even authentic in this sense. Sure you can have “parties” in your home designed to showcase the products you represent and hope to get people to sign up.But first, who actually wants to bug their friends and family and scare them away with the stigma of MLM?Second, although the meetings may take place in your home, you’ll have to do a lot of networking outside your home to get them there in the first place. So, I don’t consider network marketing true home businesses, either.What do I consider to be among the best of the authentic and legit home based businesses? That rare distinction would go to online marketing. Especially in the form of affiliate marketing, which I think is the absolute best place for anyone who wants to earn money from home start.Affiliate marketing is one of the most powerful business models with vast income potential, and it can all be done from the comfort of your home. 100% of it.That’s why I’ve been doing it full time for over 7 years now. After all, when you have 3 young children like I do, when you look for a home based business, it really must fit that definition in every sense.

The 10 Best Home Based Business Ideas – Online Businesses Are Here to Stay

You may have noticed that Sacramento’s economic condition has not exactly been strong, of late. In fact, while conditions across the country are trying, to say the least, Sacramento, and California as a whole, seems to be leading the pack in economic devastation. With a State budget on the verge of collapse, years of arguing and posturing over the use of public funds, and what appears to be the breakdown of our State’s entire public service sector, local entrepreneurs are turning to online businesses to supplement, and in some cases actually replace their income streams.Over the last several years, but specifically in the last six to nine months, direct sales companies have seen a surge in their membership numbers. Those companies experiencing the highest growth are companies utilizing the internet as a primary means of member recruiting as well as well-developed web purchasing interfaces.We know this economy has been hard on everyone, and we felt that this list would be timely and helpful to our readers. What follows is a list of the 10 best home based business ideas.Leading the pack of home-based direct sales companies are those that offer access to goods and services used by people on a regular basis, and especially those that offer discounts and/or rebates on these every day purchases. People are not interested in buying things they don’t view as necessary any more. Today what they are looking for is access to those items they have to have, and they are looking for ways to buy them cheaper and more efficiently.And clearly in this list, the online options dominate. Fully six of the top 10 best home based business ideas we researched were online opportunities. There is no doubt that online commerce is just in its infancy. According to one report this $305 Billion industry is likely to triple in the next 5 years, and that is allegedly a conservative estimate. More and more businesses are finding online sales to be lucrative, as well as more efficient and cost effective. There are less employees required and businesses can sell to a broader range of clients spread out over a greater geographical territory. The potential is limitless.So, without further ado, our list of the 10 best home based business ideas (in reverse order).10. Home Day Care Center Believe it or not, the home daycare center still ranks in the top ten for home-based businesses. The reason is that in these economic times it is becoming more and more difficult for families to stay afloat on just one income. Everyone is looking to supplement their incomes, and those with two spouses working, and kids at home, must have an alternative to the daily care of their children. Parents of young children looking to supplement income from home may find day care an excellent way to bring in income as well as spend time with their own children. There are some other benefits to this profession as well, such as the opportunity to socialize your own children at a young age. But, beware of the potential pitfalls of this industry: many children find it hard to share their personal space in their own home for lengthy periods of time, this may result in frustration for the care-giver’s own children. Also, licensing is required in most jurisdictions, so be sure to check with your local authorities before you launch a home day care.9. Medical Transcription This is an excellent choice of careers for people with excellent English language skills and typing ability. Many doctors outsource their transcription functions rather than pay employees to handle them. It is more cost effective for the doctors since they do not have to pay Medicare, SDI and other taxes that accompany hiring employees. This business is excellent for start-ups since it requires very low overhead and equipment purchases, and can be done in a minimal amount of space. In fact, most people already have the necessary equipment such as a desk, computer, and tape recorder. Incomes can range from $25,000 per year for part-time work to more than $90,000 per year for full-time efforts.8. Accounting For those would-be stay-at-home working parents, especially those with a strong background in accounting and/or financial skills, an accounting or bookkeeping career may be just the right choice. This career option offers a tremendous amount of flexibility to the working parent, and an excellent income opportunity. You can start the business right from your own home, building on referrals and low cost advertising, but it has the potential to grow with you as your children age and become less dependent, entering school, and freeing up more of your own time. Look heavily to building relationships with other professions, such as attorneys, insurance professionals and real estate agents as they will often refer clients to you. You can begin this business from scratch, or you can buy a tax and accounting franchise (a slightly more expensive option, but perhaps a shorter start-up period). Again, check with local authorities for licensing requirements in your area. Regulations can change from state to state, and there is also a wealth of information available at the American Institute of Certified Public Accountants.7. Catering Many parents love to cook and entertain, and catering can provide Moms (or Dads) an opportunity to work from home, but still get out and socialize and do what you enjoy. Most of the upfront preparation work can be done from your own home while looking after children, and then meals can be delivered, or in some cases even picked up, for delivery to the event. Parents with a modest approach can make an excellent income by simply providing the meals, those looking to satisfy a larger dream can also provide staff for set up, waiting, and tear down, or even do it themselves. Income potentials can be very good with catering services, and the most successful home-based caterers might make close to six figures.6. Online Affiliate ProgramsOne of the internet’s greatest introductions to home based business owners over the last decade has been that of the affiliate marketer. This is the first of our online business opportunities, and is a position that does not require you to work for a company, purchase products, carry inventory, or even to interact with customers. You can easily start a successful and lucrative affiliate marketing business by simply finding products on the internet that you are interested in, joining the company’s affiliate program, and then marketing those products online. Most affiliate programs pay directly to a Pay Pal (or other payment processing service) account on a monthly basis. Of course, this business may require some start up capital if you choose to market through pay for service venues, such as pay per click. There are plenty of free marketing sources online as well, but they may require more effort. Still, this can be an excellent way for work-from-home parents to supplement a one-income family. You can find out all about it by Googling “Affiliate Programs” or on resource sites such as Affiliate Programs and Affiliate Scout. While this is a viable internet opportunity, it does require you to seek out and market individual companies and their products. In my opinion, a far better opportunity to consolidate this effort into a more lucrative, efficient and profitable business exists in item number one below.5. Freelance Writing Everyone has considered writing a book at some point in their lives, or at least liked the sound of that idea. Today’s market for writers is wide open, everything from relevant articles on travel, the arts, local scenes and business to fully fledged e-books on both technical as well as tactical topics. Especially if you are already familiar with a specific subject, this is a great way for you to share that expertise with a very broad market. There are literally millions of people searching the internet every day for information on specific subjects, and they are willing to pay for that information. Try your hand at writing first with shorter venues, and as your skill and experience grow, branch out into more aggressive projects. An excellent resource for freelance writing on the internet can be found at theĀ Freelance Writing Jobs Network or, become an Examiner in your area.4. Business Coach While this opportunity is not necessarily an “online” opportunity, it is a bit of a hybrid, and it really plays to those individuals at the top of their game. This opportunity requires someone with a very strong business background, or at least some formidable business training. In today’s climate with so many people becoming displaced or seeking opportunity outside of the traditional corporate walls, there is a tremendous need for someone off which to bounce ideas, to assist in the business planning activities and to keep over-energetic CEO’s feet on the ground. If you have experience in corporate management, business acumen or other specialized skills then you can share them with those who have ideas but less experience. There is even a coaching certification program and referral service provided to the members of the International Coach Federation.3. Web DesignWeb sites are a must in today’s business climate, even for traditional brick-and-mortar type businesses. With online shopping and information dissemination becoming more and more a requirement companies are jumping onto the web in droves, and they need excellent web site designers to guide them through the process. This is truly a case where it is difficult to see the forest for the trees. There are so many facets to web design and a web presence that it is almost impossible to get started without some heavy duty assistance. For anyone familiar with html programming, CSS, SEO, or even WYSIWYG editors, this opportunity can be a gold mine. Much of your work can be done after hours when the kids are in bed, and this is one thing that makes this opportunity perfect for moonlighters and all-day parents.2. Online Shopping PortalOnline shopping is already a $305 billion industry, and according to most reports, we have barely scratched the surface. There are several companies on the internet now that allow entrepreneurs and home-based business owners to purchase a web portal and profit from sales that occur through that web portal. Several of these companies will not only pay owners for purchases they have made through their websites, but also for the purchases made through the web sites of people they have personally referred. This is the affiliate program on steroids. This business is poised for tremendous growth, and companies also capitalizing on the “green” movement will benefit even more. Recent earth day articles and studies pointed out that online shopping is far more efficient and less harmful to the environment than traditional shopping. Watch this market explode in the next 5 years.1. Online Marketing Education and Financial TrainingOur number one pick of the 10 best home based business ideas – drum roll please – CarbonCopyPro. Whatever business you are in, and whether it is online or brick-and-mortar, these days you have to be able to market yourself online. It is essential in today’s marketplace, and will be indispensable in the future. The best money you can spend is to invest a little in your own training before you begin your online marketing campaign. And if you are going to spend a little on yourself, why not do it in a place where you can also earn while you learn? By far, the best training (and income opportunity) we have found for internet marketing, both free and paid, is through CarbonCopyPRO. At CarbonCopyPRO you will learn from the best of the best, internet marketers earning tens of thousands of dollars online every month, and they have a rather auspicious goal of creating 100 millionaires by 2012 – will you be one of them?So, now you have the 10 best home based business ideas. Of course, there are a number of other considerations you must keep in mind, such as which opportunity best fits your lifestyle, avoiding scams, etc.; and we will delve into some of these issues in future articles. All that is left now is for you to do your own homework and decide which opportunity is best suited to your tastes. Happy hunting.