Many people are spending significant amounts of money to launch their websites on the Internet these days. But how many of these people are taking the right approach when it comes to building a memorable, positive brand image that online consumers will be attracted to over the long haul? We will go over the right steps that will take the concept of branding your site directly into the mind of your web visitors to a new level of web site promotion that you did not think possible.

Know your target audience. The first step when it comes to web branding is knowing who exactly will be viewing your web pages on a daily basis. You always have to include this knowledge in your business plan, so why not make it a requisite when building your site promotion campaign as well? A good way to know the audience that is coming to your site is by putting an “Enter Your Feedback Here” button that allows the visitor to e-mail you their thoughts about your site, either good or bad.

You will then be able to disseminate those critical assessments into action by applying changes to your site regarding the visuals and even the content based on the comments left by your site visitors. For instance, if a visitor comments that the articles in your site are too left-wing for their tastes, you have to examine what content or articles that this specific reader might have been offended by.

You can then either start writing more conservative articles to appease that person’s agenda, or you can stick by your guns and write even more out-there left wing articles about legalizing drugs and prostitution. Those article slants will definitely turn the person who wrote those comments off to your site, but may increase your overall web traffic considerably by appealing to all the Bush-haters out there who are looking for more content that appeals to their left-wing political agendas.

Remember that it’s your website to do what you want with, but to really brand it into people’s heads, you need to know exactly what your site content is about at all times so you will attract the right target audience to purchase your product or service. This also includes getting the most site traffic on a daily basis to boost up your Google AdSense revenue as well, so always know the exact controversial slant to take when writing political essays or op-ed pieces for your blog if that is the centerpiece of your website.

Deploy technology that creates a strong, unique brand definition. Your site must be distinctive and individualistic in all ways, including using any new technology that the internet has recently designed to improve the flow of your articles or the visual flair of your site’s graphics. But don’t always fall into the trap of applying to your website just any new technology that all the webmasters are telling you that you must use today or risk becoming obsolete tomorrow.

No, what you should do is always relate your new technology purchase decisions to your overall business drivers. Let’s say your e-commerce site places a strong emphasis on delivering great-personalized customer service to its customer base. You have to make sure before you buy any new self-service applications for your customers, that the user interfaces will be the same type of applications that your customers have come to know and love about your site.

For instance, if you have “real time” customer interfaces on your site that include the ability for your customer to make phone calls to your customer service online support group, make sure you will be able to integrate those pre-existing phone numbers into the newer technology to avoid confusion from your older customer base who don’t want any new numbers to call. These loyal customers are perfectly happy talking to the customer service crew they are already familiar with so don’t confuse them by forcing them to talk to perfect strangers when they are used to talking to “Bill” or “Kathy” about their website issues that your online business is helping to solve.

Make your online brand usable, or your customers will never come back. This last topic is probably the most important one when it comes to web-branding for great site promotion, because if a customer cannot find his way around your unique site, he will go elsewhere to get the information or service he was searching the web for in the first place. Your navigation bar, for example, should be unique to your site but it should also be the perfect place for any visitor to click on so they will be able to check out other site areas they might be interested in as well.

In most cases, when a person visits a web site they don’t want to waste their time with nonsense like reading about what your favorite book of the month is, so don’t allow them to go to places that will turn them off to your site. Along with a distinctive company logo and the unique design of your website, you need to bring a positive web experience to your viewers who want to explore your site on their own personal terms, no matter if it’s just for five minutes or for two hours.

A great way to continue to tune up your ongoing website venture is by using a special technique called “Advance your web viewer’s experience”. This is a monthly procedure whereby you visit your site like you’ve never seen it before, and you write down what you love about it and what you hate about it. To make this work, you really need to be objective about your site and write down everything negative in very descriptive phrases. Then, when you examine it later, be sure to eradicate all the negative aspects of your site and work on enhancing the positive aspects of your web business. That way you can be sure to have more traffic than you can handle in the oncoming months and years.